Bernard Picardal Jr
Marketing Director • Brand Manager
Profile

Bernard Picardal Jr
Marketing Director • Brand Manager
I’m a Marketing Director with over 8+ of experience leading high-performing teams and driving brand growth across digital, traditional, and emerging channels. I specialize in strategic marketing leadership, blending data-driven insights with creative execution to deliver measurable results.
Throughout my career, I’ve developed and executed marketing strategies that have increased brand awareness, accelerated lead generation, and driven multi-million-dollar revenue growth. I’m passionate about building brands that resonate, leading cross-functional teams, and crafting campaigns that not only capture attention but convert it into action.
I believe that great marketing isn’t just about selling a product—it’s about telling a story, creating value, and building relationships that last.
Resume
Resume
Education
Negros Oriental State University
Bachelor of Science in Computer Engineering
2009 - 2015
Employment
Zentyal Group of Companies
Digital Marketing Specialist
January 2022 – January 2024
Created and implemented digital marketing strategies including email marketing, SEO, social media management, and analytics tracking to grow Zentyal’s online presence and boost engagement.
GoClub Fundraising
SMM & SEO Specialist
August 2021 – August 2022
Managed all social media platforms, executed SEO strategies, and optimized online campaigns to increase brand awareness and lead generation.
Blue Sky Heating and Air HVAC
Digital Marketing Specialist
January 2019 – July 2021
Led digital marketing efforts including social media advertising, content creation, and SEO campaigns that significantly improved brand recognition and customer growth.
Philippine Charity Sweepstakes Office (Local)
Social Media Manager
July 2018 – February 2019
Oversaw social media channels, developed content, monitored analytics, and increased public engagement for PCSO’s charitable programs.