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Bernard Picardal Jr

Marketing Director • Brand Manager

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Bernard Picardal Jr

Bernard Picardal Jr

Marketing Director • Brand Manager

I’m a Marketing Director with over 8+ of experience leading high-performing teams and driving brand growth across digital, traditional, and emerging channels. I specialize in strategic marketing leadership, blending data-driven insights with creative execution to deliver measurable results.

Throughout my career, I’ve developed and executed marketing strategies that have increased brand awareness, accelerated lead generation, and driven multi-million-dollar revenue growth. I’m passionate about building brands that resonate, leading cross-functional teams, and crafting campaigns that not only capture attention but convert it into action.

I believe that great marketing isn’t just about selling a product—it’s about telling a story, creating value, and building relationships that last.

Resume

Resume

Education
Negros Oriental State University

Bachelor of Science in Computer Engineering

2009 - 2015

Employment
Zentyal Group of Companies

Digital Marketing Specialist

January 2022 – January 2024

Created and implemented digital marketing strategies including email marketing, SEO, social media management, and analytics tracking to grow Zentyal’s online presence and boost engagement.

GoClub Fundraising

SMM & SEO Specialist

August 2021 – August 2022

Managed all social media platforms, executed SEO strategies, and optimized online campaigns to increase brand awareness and lead generation.

Blue Sky Heating and Air HVAC

Digital Marketing Specialist

January 2019 – July 2021

Led digital marketing efforts including social media advertising, content creation, and SEO campaigns that significantly improved brand recognition and customer growth.

Philippine Charity Sweepstakes Office (Local)

Social Media Manager

July 2018 – February 2019

Oversaw social media channels, developed content, monitored analytics, and increased public engagement for PCSO’s charitable programs.

Core Skills
Digital Marketing Strategy
95%
Social Media Management
90%
Content Creation & Curation
90%
SEO & SEM
85%
Email Marketing
80%
Analytics & Data Interpretation
80%
WordPress Development
90%
Graphic Design
Adobe Photoshop90
Adobe Illustrator50
Adobe InDesign30
Canva100
Web & Programming
WordPress
HTML
PHP

Contacts

Contacts

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